What is lead generation & what are the steps?

Lead generation refers to the steps taken to bring in potential customers and grow their interest in your company via nurturing....

16 Feb 2024

What is lead generation & what are the steps?

Lead generation refers to the steps taken to bring in potential customers and grow their interest in your company via nurturing....

16 Feb 2024

đź“ŹMeasuring Lead Quality: Analysing Data Points to Optimize Marketing Strategies

Businesses may find high-quality leads and improve their marketing efforts for greater ROI by monitoring demographics, engagement...

13 Feb 2024

Thinking Of Excluding Branded Queries from Your Performance Max Campaigns?

Finally, removing branded queries from Performance Max campaigns can be a calculated move that both saves money and draws in new clients....

12 Feb 2024

How to increase ROAS in e-commerce marketing

Turning back to optimising your CAC, ROAS is a crucial measure....

9 Feb 2024

Google’s interest-based ad experiments show ad spend, click-through rates down slightly

Google's recent experiments on interest-based audience solutions with privacy-preserving signals showed promising results in terms of ad spe...

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