At the very beginning of the sales process, at the top of the funnel, you present your brand to those who may become clients. To get people interested in your brand and what you have to offer, top-of-the-funnel marketing aims to do two things. Optimizing top-of-funnel marketing strategy requires tracking the correct KPIs. Focus on measurements that support your goals as the landscape changes. This post will provide top-of-funnel marketing indicators to follow for data-driven campaign choices.

List of important metrics:

Website Traffic🌐🚦

This measures website visitors. Use Google Analytics to track website traffic.

Conversion Rate🔄

This is the proportion of visitors that sign up for your email list or buy anything.

Page Views👀

Pageviews measure the number of website pages viewed by visitors.

Page Time⏱

This metric quantifies the mean duration of time viewers allocate to each page of a website.

Rate of Bounce🪃

The proportion of users that navigate away from your site after reading just a single page is what this indicator tracks.

Sessions🆕

This indicator tracks the number of people who have visited your website for the first time.

Social media engagement👨🏾‍💻

This metric measures social media engagement for your brand. Use Hootsuite or Sprout Social to track social media engagement.

Email open rate📩

This indicator tracks how many individuals read your emails. Email marketing platforms like Freshworks provide open rate tracking features.

Click-through Rate🖱️

The open rate indicates how many individuals read your email before clicking any links. Email marketing platforms such as Freshwork allow you to monitor your clickthrough rates.

Lead Quality🥇

This statistic assesses the quality of top-of-the-funnel marketing leads. Ask leads about their wants and requirements to measure lead quality.

The long-term worth of a customer💰

Customer lifetime value measures total expected spending. Estimate customer lifetime value using average purchase price, lifespan, and churn rate.

How to Track and Use the Right Marketing Metrics🏹💱

Pick the correct measures to use⚖️

Some measures are more important than others. Select the KPIs most critical to achieving your company objectives.

Place markers🎯

Establishing a baseline for your measurements will allow you to monitor your development over time.

Maintain regular metric tracking🔍

Keeping tabs on your stats will allow you to fine-tune your marketing initiatives as required.

Take actions based on your metrics report📊

Decide which marketing channels to employ, what content to develop, and how much money to spend based on these KPIs.  

Conclusion

You can learn a lot about the efficacy of your marketing at the top of the funnel by keeping tabs on the correct KPIs. You may use this data to strengthen your advertising efforts and further your company's objectives.