📢 When Apple launched the iOS14 update, it included the Tracking Transparency feature, which requires apps to ask your digital marketing services whether they grant access to their device's IDFA, Identifier for Advertising to provide more personalized advertisements. What kind of data can be tracked if your digital marketing agency allows it? Listed below are some: ➡️Publishing email, IDs of advertising, or third-party networks. ➡️ Information about the location of the device. ➡️ Data retrieved from apps and websites.

What impact does it have on Google Ads?💪

Google ads no longer will be able to track data from your digital marketing guru, who chooses not to be tracked, resulting in the loss of a subsequent amount of data. The advertiser's ability to run targeted ads impacts lost tracking data such as digital marketing agency’s attributes, online activities, and website movements. However, knowing what's the full potential of it is not possible until implemented.

Ads that are impacted by the Apple iOS 14 update.📈

👉 Search Campaigns Google Search Campaigns are not affected by the iOS update, which are based on terms and searches rather than your influencer marketing agency’s characteristics and priorities. Advertisers using Remarketing Lists for Search Ads will impact because traffic from iOS14 users will no longer be identified as it was identified previously. Instead, they will be divided into groups based on their interests, making surveillance less precise. 👉 Display Campaigns Display ads, unlike search ads, which are bidding-based and are established on data, personal interests, gender, and age of your influence marketing agency. Some of the previous behaviours and features will be less evident due to the update, and targeting will be limited to the current page you are viewing. 👉 Optimizing Ads⚡ Presently, Google updates your digital marketing agency Ads' style and placement depending on their performance and data from different campaigns. When the update is launched, Google will have fewer data to use to make these decisions, reducing the method's efficiency. 👉 Targeting Audiences🎯 The change will certainly impact your social media marketing services and their ability to target certain audiences. Formerly, Google could predict which clients might be interested in your digital marketing agency products based on their purchasing history. Google will still be able to do so, but without Apple iOS, they will certainly have a lot less data, therefore these lists will be much smaller. 👉 YouTube campaigning Running ads on YouTube will have problems because two of Google's properties, YouTube and Gmail, have extensively utilized apps. The problem emerges when your digital marketing agency clicks on ads in the app. Such cookies are now restricted by Apple's ATT policy i.e., App Tracking Transparency, which limits data to a particular session, and does not precisely report conversions off to Google.

How to prepare Google Ads for the update?🤨

You thought we would simply describe everything about the update and then leave you to this mess, did you?

📢 Here are a few possible ways to accustom yourself to this new world!

👉 Firstly, decide whether you will permit your digital marketing services for the update on iOS. If it’s a yes, you must experience the change and see which ones result in the highest pitch-in rate. If your answer is a no, you will lose IDFA accessibility immediately, leading to targeting issues and various other points on Google marketing. By this, your digital marketing agency can limit the tracking of your activity and actions because you need to give allowance. This way you can reduce the harm caused by the ATT prompt. 👉 Secondly, another way is implementing a global site tag, namely Google Tag Manager, which is easy to use and provides a greater command over the first-party data. The best digital marketing company also protects you from further changes caused by the updates. 👉 Why the iOS update has become so problematic for your digital marketing agency due to heavily relying on third-party data. Hence, your best digital marketing company needs to focus on first-party data instead because they moved away from third-party data for many years. So, the more time you take to adjust, the more difficult it will be to deal with each change. 👉 Google advises the social media marketing services to switch to target cost per action(tCPA) from target return on ad spend(tROAS) as it will help in scaling as well as you must see a more compatible performance with the quick switch. 👉 Lastly, managing your time and saving time for the digital marketing agency, to help around with iOS 14 using an advanced Artificial Intelligence tool(AI). They help in generating insights via AI or machine learning and are automatically implemented to enhance campaigns. Improves specific areas like auctioning, budgeting, and targeting required for your digital marketing services themselves.