Google ads open the opportunity of showing your business potential to the world. You can make unique ad copies and by adhering to the CTR-improving formula you will get the results. The basic CTR formula is Clicks/Impressions= CTR%. That means if you get 5 clicks and 100 impressions then the CTR is 5%. It denotes that among 100 people 5% have clicked on the link.

The more people click on your ad the more your CTR improves. A decent CTR is 2% to 5% based on your industry. Hence, if you are facing low CTR issues here are some improvement tips:

1. Quality Score Improvement💯

Quality score is the multiplied rate of different factors like expected CTR, ad relevance and landing page experience. Each factor has scores between 1 to 10 and they get multiplied. For example, if ad relevance is 5, CTR is 5 and landing page experience is 7 then the quality score will be 175 (5X5X7). Thus, to improve your quality score you need to: • Improve the quality of the landing page • Use proper keywords in your ads • Target the right audience

2. Compelling Ad Copies and Headlines✍️

To improve the CTR you must write compelling ad copies. You can also write ad copies that are emotion-triggering to attract audiences more. Along with it you also need to write attractive ad headlines. It is the main part that triggers audiences to click. Some tips to write compelling ad copies and headlines are: • Put special business offers in the headline • Use CTA in the ad copy • Use catchy phrases in the ad copy

3. Generate Converting Ads💪

The main purpose of Google ads is conversion. So, you need to highlight the high-selling aspects of the ads. You should get a better ROI from Google ads. ROI is equal to (Revenue - Cost of Sold Goods)/ (Cost of Sold GoodsX100). To make Google ads high-converting and generate more ROI you must: • Choose the right focus keyword • Make the approach persuasive • Use power words to assure your customers

4. Bid Smartly💵

While opting for Google ads you need to bid smartly on keywords so you get better results. To do so you can: • Get proper knowledge about auction time bidding • Use Google algorithms to get the benefits of automated bid

5. Target Audience Smartly 🎯

You need to target your audience smartly while running Google ads. For this, you need to: • Classify your target audience as per different criteria • Run thorough research about their opinion of your brand • Highlight the products or services specific to a particular set of target audience Google ads are one of the most important techniques nowadays to highlight your business and you must utilize it properly. Also, you can hire a professional for this so you can get better results.